Category Archives : Uncategorized

Reviews give businesses pre-qualified and pre-sold leads

Reviews provide businesses pre-qualified and pre-sold leads simply because buyers trust reviews as much as family and personal recommendations. A 2013 study conducted and released by BrightLocal found that 79% of consumers trust online reviews as much as personal recommendations which means that more consumers are reading reviews as part of their pre-purchase research before […]

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Compete online through reviews

In case you aren’t aware, online reviews are vital to any online marketing strategies since this allows businesses to compete online. When faced with 2 companies that offer the same products and services but one has 10 or more good reviews and the other only has 3 reviews with negative ones visible, as a customer, […]

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Reasons to employ reputation marketing strategies

Understand that online reputation is beginning to permeate all forms of search marketing and exposure online, including Google search engine results, Adwords, local business directories, Google+ Local, Yahoo Local, Bing Local, and many more. Do a Google search for your local business name and see how many of the results include reviews and ratings. Many […]

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Reputation Marketing vs. Reputation Management

Reputation Management is simply managing a company’s reputation and monitoring its online reviews. This also involves getting alerts when a good or bad review is posted by one of your customers, former employees or even your competitors and doing something to deal with those bad reviews. Reputation Marketing on the other hand takes Reputation Management […]

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What is Reputation Management?

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales. Just a few years ago, the internet was very different. Companies were […]

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What is reputation marketing?

    Reputation marketing is building a 5 star reputation online, and leveraging that reputation to get more customers. Having a 5 star online reputation has become critical in order to attract more customers. With all the products and services offered online, most people rely on online reviews when making a final decision.  Most companies […]

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