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In case you aren’t aware, online reviews are vital to any online marketing strategies since this allows businesses to compete online. When faced with 2 companies that offer the same products and services but one has 10 or more good reviews and the other only has 3 reviews with negative ones visible, as a customer, which company would you choose? Of course, you’ll choose the first company since their reputation and ratings online scream ‘You can do business with us and we can be trusted’.

People today trust reviews as much as personal recommendations and they readily believe what they see and read online. When a company has a five star reputation and lots of good reviews about them, customers will no longer have a hard time deciding if they’ll get their services since the reviews made by previous clients is usually enough for them to trust the business.

On the other end of the table are companies who don’t have reputation marketing strategies to significantly monitor, update, maintain and develop their reputation. These companies probably have tons of negative reviews online or no reviews at all which they aren’t aware of. This is something that can hinder a business’ growth especially today that Google+ Pages merged with online sites. This implies that when a potential customer types in your company name plus your location, they can readily see your rating and reviews – your online reputation!

Online reviews are crucial to any business that wants to keep control of its online reputation. Reviewing has changed the face of online marketing since the Internet became a household convenience. It allows businesses to have active, positive participation from consumers and gives consumers a solid foundation to create a relationship with those businesses, so it pays to keep in control of it.


Businesses can leverage the power of reviews to drive new customers to their door as reviews allow customers to do the marketing for you. A handful of positive online reviews about your company are worth a great deal and can offer your business a number of benefits that a simple marketing campaign can’t. They are like micro marketing campaigns that keep working long after the online review has been posted, giving a constant positive image to potential consumers and creating a continual brand awareness that benefits the business for the short term and for the long term.

Online reviews have created a new form of marketing and communication that bridges the gap between simple word-of-mouth and a viral form of feedback that can move virtual mountains for a business. The importance of online reviews for businesses is truly significant; from increase of brand awareness to an overall increase of profit in the long run.