The online marketing game has just recently changed making companies naked at this very point. It’s been very recent that Google has literally merged Google+ Pages with each and every website online allowing site visitors to see the reviews about the company made by its previous customers, employees, contractors, partners and just about anyone in the globe.
Today, every time a customer types in any company’s name plus the city where the company is located, they will not only see the services offered by the company but the reviews about them as well. The Google Plus Local/Places page comes up first and the reputation is in full view for the world to see. Get a bad review and everyone can see it. Every company, over 80 million of them all around the globe is literally naked right now especially if they aren’t keeping up with the recent changes made by Google.
You can try it for yourself! Type in a business in a city in Google and you will be routed to search results that literally contain reviews or lack of it. Another thing you need to notice is that when you start to type in the name of a business and a city, you will see suggestions from Google. This proves that other people are also searching for that business.
Because of this game changer, reputation management has become old hat since this process is not proactive enough to deal with just about anything people can post online. What businesses need right now is feasible reputation marketing strategies since the first thing that people see when they search for a company online is their rating and the reviews about them. Various studies have pointed out these facts:
- Consumers rely on online reviews when making purchasing decisions.
- 90% claim that reading a positive review online influenced their buying decision.
- A whopping 85% of consumers read online reviews for local businesses.
- 72% of consumers trust online reviews as much as personal recommendations.
- 85% of consumers went online to find a local business.
- 67% of consumers read between 2 – 10 reviews before buying.
- 58% said positive reviews made them trust a business more.
With these facts, what company can now risk being online without monitoring the reviews about them all the more not have a reputation marketing strategy in place?
Reputation marketing is the new thing in the online world. Choosing not to embark on reputation marketing strategies endangers your company from bad ‘word of mouth’ as people readily trust what they see and read online.