Brand Protection & Monitoring

Issue: No Reputation Monitoring System

Unlike the 100’s of different software that can monitor your social engagement, brand and company name, these technologies like Google Alerts cannot monitor your reputation. When people leave reviews on a directory site like yelp, they never mention your name because they’re already on your business listing. Therefore, with dozens of review sites that are out there, there is no way for even the most sophisticated social or branding software to know if bad reviews are being posted and no way to follow up to get the bad reviews eliminated.

Solution: Create a monitoring process with our team that monitors, tracks, and reviews your listings on a daily basis

  1. Create a monitoring process that daily monitors, tracks, and reviews your online review sites
  2. Utilize our team and processes to notify you when bad reviews are posted
  3. Manually setup an protocol to review all your sites and notify your company of bad reviews
  4. Develop a positive alert protocol so your team is notified about 5-star reviews so that they can follow up with the reviewer for a possible referral.
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Add to 60 Online Properties

Issue: Company Is Not Listed In The Correct Directory Sites

Thousands of customers everyday search on local business directories like Google+, Yelp, Yahoo Local, and dozens of other sites to find the most reputable company to do business with. After extensive research we found that your company could not be found or is not properly set up on some of the most vital directories for your business. 87% of customers that are referred to you go online to find your company information and majority of them are looking for reviews about your company

Solution: Research, Set Up, and Claim Local Directories

  1. Proper Industry Directory Research
    • Develop detailed research on local directories based on industry keyword research
    • Research top competitive companies to find directories they are listed on
  2. Proper Set Up And Claiming Of Your Business Listing
    • Create accounts on the best industry specific directories
    • Proper set up of your company information and categories on each site

Claiming of your listings in order to control them and respond to reviews

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Easy Review Page

Our Easy Review System handles two issues.

Issue: No Effective Online Feedback System For Surveying & Collecting Reviews

Employees and staff are motivated when they are praised and get feedback on the great job that they are doing. It’s also critical for you and your team managers to understand your customers experience and where your employees are falling short and need to improve.

Solution: Create A Customer Feedback Strategy

  1. Create professionally designed survey with important feedback questions
    Ex: Are you interested discounts on our other services?

    • Is this your first time with us?
    • Would you refer us to others if they needed our products and services?
  2. Create an incentive program for customers to leave feedback
    Ex: Enter to win a prize when you give us feedback
  3. Develop custom analytics to track the results and report them back to you and you staff
    Ex: What percentage of people left gave feedback and reviews

    • What customers are interested in other services

Issue: No Control Over Bad Reviews Being Posted

No matter what strategy a company uses to collect reviews; your company does not have control over the fact that customers may post bad reviews. Your business is only one customer a way from getting a poor reputation online.

Solution: Create A Review Posting Filtering System

Building a private feedback page will ensure that when bad reviews are written that they will never be public. You will be notified and emailed these bad these reviews so you and your staff can address them if you would like privately and internally.

  1. Create a process that bad reviews get filtered and sent to your companies manager
  2. Create a process forward 5 Star reviews online on important local business directory sites
  3. Allow 5 star reviews to left on your feedback page to be copy and pasted to local directories
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Review Email Templates

Issue: Not Enough Reviews To Be Trusted

Consumers will read an average of 10 reviews before making a decision and research shows that customers do not trust a company that has less than 10 five star reviews. Therefore your company needs a strategy to quickly get more online reviews to show up on your directory listings.

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Provide Review Strategy

Issue: No Review Posting Strategy

Companies that get reviews from their customers cannot post those reviews online because local directories like Yelp, Google, Bing, and dozens of other have proprietary filters and algorithms to delete reviews that are posted from the same computer IP network. Under no circumstances should anyone post reviews on behalf of a customers as it is typically against a sites Terms Of Service and possibly FTC regulations.

Solution: Develop a proprietary strategy that motivates and inspires customers to leave reviews on local directories after they give feedback

  1. Develop strategies that incentivizes customers posting reviews after leaving feedback
  2. Build a process that follows up with customers to leave reviews
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Review Media Center

– Content Coming Soon –

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Add to at least 120 Properties

Issue: Company Is Not Listed In The Correct Directory Sites

Thousands of customers everyday search on local business directories like Google+, Yelp, Yahoo Local, and dozens of other sites to find the most reputable company to do business with. After extensive research we found that your company could not be found or is not properly set up on some of the most vital directories for your business. 87% of customers that are referred to you go online to find your company information and majority of them are looking for reviews about your company

Solution: Research, Set Up, and Claim Local Directories

  1. Proper Industry Directory Research
    • Develop detailed research on local directories based on industry keyword research
    • Research top competitive companies to find directories they are listed on
  2. Proper Set Up And Claiming Of Your Business Listing
    • Create accounts on the best industry specific directories
    • Proper set up of your company information and categories on each site

Claiming of your listings in order to control them and respond to reviews

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Repair Incorrect Existing Listings

Issue: Company Listed Incorrectly in Directory Sites

Thousands of customers everyday search on local business directories like Google+, Yelp, Yahoo Local, and dozens of other sites to find the most reputable company to do business with. After extensive research we found that your company could not be found or is not properly set up on some of the most vital directories for your business. 87% of customers that are referred to you go online to find your company information and majority of them are looking for reviews about your company.

Solution: Research, Set Up, and Claim Local Directories

  1. Proper Industry Directory Research
    • Develop detailed research on local directories based on industry keyword research
    • Research top competitive companies to find directories they are listed on
  2. Proper Set Up And Claiming Of Your Business Listing
    • Create accounts on the best industry specific directories
    • Proper set up of your company information and categories on each site
    • Claiming of your listings in order to control them and respond to reviews
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Provide Review Management

– Content Coming Soon –

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Social media setup

Issue: Company Does not have a Social Media Presence

Clients everyday search on social media sites facebook, Twitter and Google+. Furthermore clients these days expect that you have a social media presence just like they expected you have a website , 10 years ago. Without a social media presence client might pass you by. Having a social media presence and managing it properly is like having another staff member syndicating positive messages about you and your company

Solution: Create the basic social media profile and make sure it can be managed.

Using a common mail, we will create and register accounts for you in the following social networks

  • Facebook
  • Twitter
  • Google Plus
  • LinkedIn

We will include profile and page optimization.

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Social media branding

Issue: Brand and logo are not on Social Media Sites

Clients everyday search on social media sites facebook, Twitter and Google+. After extensive research we found that if your company brand is not prominently displayed on these social media sites it can be overlooked or the company deemed unprofessional.

Solution: Create professional Branded Social media Graphics

  • We will create professional art to brand your social media accounts.
  • Get your approval on the images
  • We will then install these to your accounts.
  • In addition we optimize these accounts for you, so they will perform better.

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Social media posting

Issue: No Reputation Marketing To Your Social Media Sites

Facebook is the #2 app used to find local businesses and social media is a vital part of every business need to engage their prospects and customers in proving that they are a market leader.

Solution: Daily post written, image and video testimonials and adding them directly to your social media to create top of mind and brand authority.

  1. Post written, image, and video reviews to your Facebook timeline
  2. Post written, image and video reviews to your LinkedIn profile
  3. Post image and video reviews to your Google+ Local profile
  4. Post written and video reviews to your Twitter profile

In addition it is important to keep these sites populated with current posts. We will write and post twice a week for you on these networks.

NOTE: We do not post anything on these sites unless approved by you.

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Monthly Press Release

Issue: Company or Advisor has not current positive information on the internet.

Prospective clients search your name on the internet and want to see relative positive information about you. When press releases are created and syndicated to news sites this information will be readily available for client to see. Having your name and positive story link with internet news sites is a great credibility factor.

Solution: Create a press release strategy that produces press releases on a regular basis. Then syndicate these press releases to news sites on the internet.

  1. Create a Press release every month
  2. Build the press release so it is easily indexable on the the internet
  3. Syndicate this to over 80 news sites around the web

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Increase Advisor Web Footprint

Issue: Advisor is not found on Web Searches

Whenever you drop your name, whether in a casual meeting on the street or in a planned workshop or seminar, over 80% of your prospective clients are going to look you up on the internet. You need to be very visible. This credibility is critical to your success.

Solution: Create a strategy to get your name on multiple internet properties and boost these properties so they appear on web searches

  1. Add your self to multiple web directories
  2. Create Press Releases
  3. Post on other Web 2.0 sites
  4. Build a SEO ranking strategy for all of the above soe they appear when potential clients are searching for you.
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Create and Rank Video Reviews

Issue: No Video Marketing Review Strategy

96% of customers polled said they find video helpful when making a decision to buy and 71% say that videos leave a positive impression on customers that visit their site. You do not presently have any video reviews to be able to promote the great customer service and experience that you give on your website, social media, or on any of your business listings.

Solution: Create professional 45-60 second video “Review Commercials” to promote you as a market leader each month.

  1. Film in Hollywood style studio with professional spokes model that promotes your reviews.
  2. Produce a “On Site” location shoot of someone reading your 5 star review in an ipad
  3. Create prime time graphics and animation with a call to action
  4. Photo of your office to drop the spokes model into your office
  5. Professionally optimize and geo tag videos to rank for your company name and reviews
  6. Syndicate videos to YouTube, Daily Motion and other social media platforms
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Monthly Reports

Issue: No Reputation Reporting Process

It’s important that you and your team keep up to date on the progress of creating and maintaining a 5-star reputation online. Therefore, you need a detailed process that will inform you of both the good and unfavorable reviews in a report that you can share with your team.

Solution: Develop and maintain a reputation reporting process

  1. Create a monthly reputation reporting system that tracks reviews
  2. Create a comparative report that compares success every 90 – 120 days
  3. Develop Reputation Marketing analytics to track our reputation marketing efforts to all your social outlets and customers.
  4. Create branding for the report so that you can use it to share with your staff and others to encourage them on the great job that they’re doing

Note: It can also be used as a learning tool to educate them on issues that arise when receiving bad reviews

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