Understand that online reputation is beginning to permeate all forms of search marketing and exposure online, including Google search engine results, Adwords, local business directories, Google+ Local, Yahoo Local, Bing Local, and many more.
Do a Google search for your local business name and see how many of the results include reviews and ratings. Many of them are now showing up directly in the search results, which determine whether or not a searcher even clicks onto your site in the first place. If there are poor (or non-existent) ratings showing up for your company, you are losing customers – maybe a lot of them.
“Reputation is everything!” is an old saying, but it is becoming even more true on the internet every day and we are fast approaching a point where it will be more true online than it ever was in history.
Business owners and those in marketing work really hard to make a business successful. They spend years marketing their products or services and making their brand visible to a wide audience. However, as competitors grow and pay per click gets more expensive, it becomes increasingly difficult to differentiate yourself from your competitors. With this, a solid and effective plan for managing your hard-earned reputation is required.
Why does every business need robust and timely reputation marketing?
o Consumers rely on online reviews when making purchasing decisions.
o 90% claim that reading a positive review online influenced their buying decision.
o A whopping 85% of consumers read online reviews for local businesses.
o 72% of consumers trust online reviews as much as personal recommendations.
o 85% of consumers went online to find a local business.
o 67% of consumers read between 2 – 10 reviews before buying.
o 58% said positive reviews made them trust a business more.
The sad fact is that many companies have negative reviews which are putting off buyers – yet they don’t even know it. Your company’s reputation is vital so ensuring that you have a great online reputation is not just another good idea- it is necessary. Businesses with a good reputation get more inquiries, sell more products and rank higher in Google and other search engines. A good reputation online through the help of reputation marketing can provide for your company a number of benefits including:
- Ensures that all your other marketing efforts produce better results due to an increase in conversion rates
- Your company will be positioned as the market leader
- Build TRUST even when people don’t know you.
- Shorter sales cycle – people will come to you pre qualified and pre sold
- You won’t attract people who are worried about price, because they want the best
- You can charge more for your services because you are the most reputable compared to your competition
- Your business becomes more valuable (an asset)
- Use it as a sales conversion tool (increase your conversions)