Gold Star Rated Reputation marketing takes the five star reputation of a business and uses it to attract new customers. A comprehensive reputation suite includes creating, repairing, monitoring, managing and generating a reputation culture prior to marketing the online business reputation.
There are a variety of questions that arise in conjunction with reputation services and so we thought we would create a resource to answer many of the common questions.
Local Reputation Marketing
Do You Know What Others Are Saying About Your Business On The Web – Most website owners who offer products and services in specifically defined smaller local areas (e.g. regions, states, cities), recognize that their bottom lines are severely handicapped by bad reviews (what others say about them on the internet).
70% Of On-line And Off-Line Shoppers Trust Reviews
It’s a fact that savvy shoppers will look at 6-10 reviews before they make a buying decisions. And, a recent study concluded that 70% of – on and offline shoppers – trust an online review second only to a personal recommendation.
Introducing Local Reputation Marketing
Smart business people understand that a stellar reputation is their most valuable business asset – and one that takes years of hard work to earn. However, they also recognize that it can be destroyed in minutes with one or two public complaints – deserved or not.
Additionally, most understand that stellar reputations are among the most important assets for businesses to achieve and some of the easiest to destroy – especially in today’s freewheeling and often-anonymous Internet world.
And given today’s fast paced social media environment, it’s never been quicker or simpler for Internet users to broadcast their opinions about products, services, and companies to millions of people worldwide. There are simply hundreds of thousands of venues – online directories, blog postings, discussion forums, social media sites, and more – where people can prominently rate, review, and/or comment positively or negatively about whomever they’d like.
What’s more, ever-growing numbers of consumers are checking out – and listening to – online rating before they purchase products and services, patronize restaurants, plan their vacations, choose their healthcare providers, hire consultants, and more.
That’s why it’s increasingly important for companies of all sizes to pro actively market their online reviews and actively monitor what others are saying about them online, and do everything in their power to ensure that what’s being said is accurate, and most importantly, positive.
And while the concept may be simple, the process for doing so is far more complicated.
What Does The Term “Reputation Marketing” Mean?
At its most basic level, “reputation marketing” is a process that companies, people, and organizations use for marketing, monitoring and influencing what others are saying about them. Since the beginning of time, savvy businesspeople have quietly – and slowly – tracked their word-of-mouth reputations and most have done whatever it takes to mitigate damage caused by unhappy customers.
It’s essentially the same today with one few key differences: disgruntled – or happy – customers don’t just tell their family members and friends what they think; they tell the world, and they can do so in the blink of an eye.
So, if you’re implementing a reputation marketing program for your business, your first step should be to ensure that your prospects and customers say nice things about you and your products and services. This means you’ll need adopt a whatever-it-takes attitude and deliver on your promised experience 100% of the time. As we say in our book, The Procrastinator’s Guide to Marketing, “if you’re going to tell people how great you are, get great first.”
Next, you’ll need a system that monitors what others are saying about your company, and a pro-active strategy for reacting to it. Obviously, your goal would be to “broadcast” your five-star reviews across search engines, social media sites and directories, and address and/or remove unfavorable ones.
Every business is one customer away or one disgruntled employee from a bad review. By daily monitoring of a business’s reviews across the web a business can proactively deal with any review that doesn’t meet their 5 Star criteria. Once discovered it’s important they take a pro active approach to deal with the review and turn it into a positive win –win for everyone.
Remember there are always two sides to a story. If the business does what it says it’s going to do and makes good on their promise then most consumers will take it into consideration and react accordingly. It’s not reacting to the review that hurts business and for most they just don’t know. Again it’s why it’s so important to have a reputation marketing plan in place that develops the systems to monitor their online reputation and develop an in house 5 star reputation culture.
Local Reputation Marketing Services
For these reasons we now offer services that help businesses like yours overcome these challenges by improving their online reputation and brand using local reputation marketing strategies and tactics. Once we establish your baseline presence we will develop a plan unique to your business and your industry; then track, measure, market and manage your businesses reputation online.
Is it possible to remove negative reviews?
This depends on the type of service you select, on the particular influence directory and the reviewer. In general, we only work moving forward when it comes to online reviews and testimonials. If you are a Reputation Power Suite subscriber, we do serve as an advocate for you and work to free filtered reviews. If a particular posting is suspect and against the terms of service, we have been successful in getting them removed in some cases. It is a labor intensive process that takes from 60-120 days and results vary due to the different variables.
Will you be able to push down my negative online reviews?
That is part of the process. We teach businesses to use strategies that result in the collection of more positive reviews. Once this is accomplished we market them so that they rise to the top. We also showcase those reviews online.
What type of clients do you help?
At this time we have worked with a variety of industries from the leading brokerage firms, insurance companies, FMO’s, IMO’s, financial advisors, insurance agents and small businesses.
How long will it take?
In general, results are fairly quick but each client and situation is unique. A realistic time frame is determined after an initial consultation and research. Bad reputations take longer and are more complex than those that are good, or those that do not currently exist.
How much does reputation marketing and related efforts cost?
This depends on the signature service selected and is usually done by quote. It is best to invest in an ongoing reputation service but some businesses only want to get things cleaned up or started, others may just want staff training, while others might want a DIY option.
Can you keep this work confidential?
All clients are kept confidential unless you authorize disclosure, leave a review, or allow us to use your business website in our portfolio.
Can you help with Yelp reviews?
It depends, yes and no. If the review is in violation of Yelp’s guidelines (personal attacks, are not first-hand experience, or are irrelevant) we usually are successful.
Do you offer maintenance programs?
Yes, we offer long-term programs and offer special rates on annual contracts.
We accept all major credit cards, PayPal, checks and ACH.
Corporate credit card monthly payment authorization is preferred but Paypal subscription or recurring payments via ACH and other options are available upon request.